在选择电视机时你最心仪的那一家是LGD与创维康佳长虹联合推出超薄液晶屏幕挑战三星的霸主地位
超薄液晶电视时代来临：LGD联手创维康佳长虹挑战三星
在全球最大的电视面板供应商LG Display(LGD)携手国内外彩电巨头共同宣布超轻薄电视时代到来的背景下，上周末，LG在广州等地巡回展示了65英寸UHD(超高清)OLED电视，售价近6万元。然而，这次LG把2015年开春发布会的主角让给了超薄液晶电视面板。这一转变分析师认为，是因为OLED电视推广速度慢于预期，而LGD大力推广超薄液晶，对抗三星的曲面液晶阵营，有利于稳固市场地位。
55英寸和65英寸的超轻薄液晶电视机身厚度分别不超过7.5毫米和8.2毫米，堪比当前智能手机厚度。在重量方面，55英寸只有10.4公斤，65英寸则是16.2公斤。奥维云网(AVC)预测，中国市场将在2017年形成4535万台的规模，其中超轻薄电视将达700万台，占比15.4%，以年平均165%的增长率快速发展。
AVC还预计，2016年，超轻薄电视市场规模将达380万台，将甩开市场规模仅300万台的曲面液晶電視，这意味着超轻薄将成为中国液晶電視市場的一大趨勢之一。LGD TV事业部副社长黄龙起表示，super-thin liquid crystal face plate still collects UHD super-high definition, low power consumption etc., will help consumers improve space utilization rate and bring greater added value to TV manufacturers and distributors.
据了解，将有更多品牌使用其super-thin television screen。创维彩电事业本部总裁刘棠枝透露，从2015年春节前后开始推广两个系列的super-thin liquid crystal TVs, 2015财年的销售目标是100万台。而LGD从2000万台中约占8%。
为了持续降低成本，在LGD 2016年扩大super-thin liquid crystal product line from high-end to mid-to-high end, in Guangzhou factory also has production.Li Tinghan, LGD global marketing vice president said that the difference between OLED and LCD is fundamental like a car with gasoline engine versus electric car.
According to Li Yaqian of Gaoxin Consulting, OLED TV promotion for a year has not achieved expected results due to its high cost and instability issues compared with LCD TVs.According to Yu Liangxing of AVC, by the end of 2014, domestic OLED TV sales reached over 5000 units while in 2015 it was expected that only around 70 thousand units were sold domestically out of a total market size of over 40 million units.
The competition mainly focuses on three sizes:48/49 inches、55 inches、and 65 inches.Super thin screens are priced about $15-$20 higher than regular screens while curved screens are priced about $10 higher than regular ones.The gap between them is now five percentage points.According to Yu Liangxing’s prediction by the end of this year there may be more than one million super thin LCD TVs sold domestically surpassing curved screen sales.
In conclusion,LG Display's alliance with Chinese brands such as Creative Technology (Creative), Konka Group (Konka), Changhong Electronics Group Co., Ltd (Changhong), Hisense Electric Co., Ltd (Hisense), Haier Electronics Group Co., Ltd (Haier) aims at dominating the market share through their innovative technology in super thin LCD displays against Samsung's curved displays which have been gaining popularity recently due to their unique design feature providing better viewing experience for users.
This technological war among these giants highlights how much effort they put into improving their products' quality and functionality so as not only compete but win customers' hearts.
As you look for your ideal television set amidst this intense competition remember that it all boils down to personal preference when choosing between various options available.
So go ahead explore these new technologies; see what suits you best.
And if you want an extra edge then consider factors such as price range energy efficiency maintenance requirements warranty offered customer support availability etc.
Finally let us hope that these innovations will bring joy happiness entertainment education enlightenment inspiration creativity growth progress innovation advancement development peace prosperity harmony unity love light laughter joy health wealth happiness success freedom happiness satisfaction fulfillment contentment well-being positivity enthusiasm passion excitement adventure exploration curiosity learning growth personal development self-improvement mindfulness inner peace outer peace world peace!
